Routledge Introductions to English for Specific Purposes: Introducing Business English by Catherine Nickerson book DJV, MOBI, DOC
9781138016279 1138016276 Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, "Introducing Business English" is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes., Introducing Business English provides an overview of the field and will be essential reading for students undertaking advanced undergraduate and postgraduate studies in the area of applied linguistics and English language teaching, with a particular interest in Business English (BE), Business language and English for Specific Business Purposes (ESBP). Covering both spoken and written aspects of business English, this book: Examines the key topics within Business English that includes the situation of BE/ESBP within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English Discusses the latest research on each topic and its possible future directions Features tasks and practical examples including a range of issues such as course design and classroom tasks and techniques, which illustrate the points made and provide readers with an extra set of resources Written by two leading researchers and teachers, Introducing Business English is a must-read for those studying and teaching in this area.
9781138016279 1138016276 Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, "Introducing Business English" is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes., Introducing Business English provides an overview of the field and will be essential reading for students undertaking advanced undergraduate and postgraduate studies in the area of applied linguistics and English language teaching, with a particular interest in Business English (BE), Business language and English for Specific Business Purposes (ESBP). Covering both spoken and written aspects of business English, this book: Examines the key topics within Business English that includes the situation of BE/ESBP within the wider field of ESP; teaching International Business English as a lingua franca; and the growth of Business English Discusses the latest research on each topic and its possible future directions Features tasks and practical examples including a range of issues such as course design and classroom tasks and techniques, which illustrate the points made and provide readers with an extra set of resources Written by two leading researchers and teachers, Introducing Business English is a must-read for those studying and teaching in this area.