Predatory Thinking : A Masterclass in Out-Thinking the Competition read book DJV, TXT, MOBI
9780230770669 English 0230770665 Powerful strategies for how to out-think the competition - from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'You're crazy, you'll never out-run a tiger,' says the other explorer. 'I don't have to out-run the tiger,' he replies. 'I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge., Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'e~You'e(tm)re crazy, you'e(tm)ll never out-run a tiger,'e(tm) says the other explorer. 'e~I don'e(tm)t have to out-run the tiger,'e(tm) he replies. 'e~I just have to out-run you.'e(tm) Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott'e(tm)s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge., Powerful strategies for how to out-think the competition, from a great ofthe advertising world "Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack."You re crazy, you ll never out-run a tiger," says the other explorer."I don t have to out-run the tiger," he replies."I just have to out-run you." ""Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it changing it into a challenge you "can" solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinkingphilosophy, onethat has underpinned Dave Trott s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War IIfighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.", Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack.You're crazy, you'll never out-run a tiger, says the other explorer.I don't have to out-run the tiger, he replies.I just have to out-run you.Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
9780230770669 English 0230770665 Powerful strategies for how to out-think the competition - from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'You're crazy, you'll never out-run a tiger,' says the other explorer. 'I don't have to out-run the tiger,' he replies. 'I just have to out-run you.' Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge., Powerful strategies for how to out-think the competition -- from one of the true greats of the advertising world Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. 'e~You'e(tm)re crazy, you'e(tm)ll never out-run a tiger,'e(tm) says the other explorer. 'e~I don'e(tm)t have to out-run the tiger,'e(tm) he replies. 'e~I just have to out-run you.'e(tm) Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott'e(tm)s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Socrates and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge., Powerful strategies for how to out-think the competition, from a great ofthe advertising world "Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack."You re crazy, you ll never out-run a tiger," says the other explorer."I don t have to out-run the tiger," he replies."I just have to out-run you." ""Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it changing it into a challenge you "can" solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinkingphilosophy, onethat has underpinned Dave Trott s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War IIfighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.", Two explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack.You're crazy, you'll never out-run a tiger, says the other explorer.I don't have to out-run the tiger, he replies.I just have to out-run you.Predatory Thinking involves looking at a challenge you can't solve and getting upstream of it - changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, it is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.Drawing on Eastern and Western philosophy, and colourful characters that range from Second World War fighter pilots to Picasso, Plutarch and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.